Did you know that Facebook recently became the most popular website in the United States? They have more that 450 million users world-wide, with millions being added every week! Chances are pretty good that some of the people who belong to Facebook are folks who are involved in your ministry or are people you’d like to reach with your ministry!
Just have a social media presence. There are many options to choose from, but we’ve found that most parents and volunteers use their Facebook account more often than Twitter or other social networks. Determine what network your parents and volunteers are using and add them as a friend them so they see your messages! Be specific when you name your page. There are lots of "FBC Kids" ministries out there!
UPDATE, UPDATE, UPDATE! Facebook is a free, quick, and easy (and sometimes even the best!) way to communicate with parents and volunteers. If you already have a personal Facebook account, (which you probably do if you found this blog!) you know how easy it is to communicate a message to your friends.
Be safe. Do not post full names of kids, especially accompanied by pictures. Make sure that if you post an image of a child, you have consent from a parent or guardian.
Be consistent. If your goal is to create a place where parents can count on updated information about schedules/changes/cancellations, etc., be consistent in your approach. Respond to questions from parents and volunteers in a timely manner.
Have FUN. It’s surprising how much fun interacting with your online community can be! Parents love hearing (and seeing!) what their kids are doing at church. When they see how much fun you’re having in the kids ministry, they may even be more inclined to volunteer. Who could pass up all that fun!?
Those are the basics! Think you’re ready to get started? If you need help, grab a an older youth group member or college student to help you get rolling. If you have any questions, feel free to drop me an email at firstname.lastname@example.org.
I’ll be back with more tips and trips soon, so stay tuned!