"Katie, you’ve told me I need a Twitter account for my ministry … now what do I do with it!?"
The key to successful tweeting, some could argue, is informing and generating conversation with your followers. In order to do that, you want to try and engage them in a way that generates a response.
So let’s get started…
Your fall kick-off event is in two weeks and you’ve 500 hot dogs that need to be eaten. The drive of the event is to bring new folks into your church.
No WAY: Fall kick-off is soon. This lets folks know there’s something going on but not when OR where.
Good: Fall kick-off is in just TWO weeks! Bring some hungry friends! This one’s a little more informative, but still doesn’t let followers know where Fall kick-off is.
Better: Fall kick-off is in just TWO weeks! Bring some hungry friends to the fellowship hall parking lot on for food & fun on Saturday, August 25 at 4PM! This tweet works well. It lets folks know you’re excited AND tells them how to join you.
Best: Who are you bringing to Fall kick-off? Meet us in the fellowship hall parking lot for food & fun on Saturday, 8/25 at 4PM! This tweet drives followers to think about who they might bring, and lets them know when/where your event is taking place.
Great! Let’s try again…
You’re VBS director this year and you desperately need more volunteers. What do you say?
No WAY: Ya’ll. I’m pulling my hair out. VBS volunteers are hard to come by these days!
Good: I need more VBS volunteers!
Better: I need more VBS volunteers! Let me know if you’re interested.
Best: Want to be part of a life-changing ministry for kids? VBS is a great opportunity! Email firstname.lastname@example.org for details.
See what I mean?
Twitter and Facebook are great tools for getting the word out about ministry needs and events, but they also serve as a means to getting to know parents and families even better, too. Invite them to join the conversation with tweets like these:
What’s the most important thing you want your kids to learn at church?
How do your kids learn best? By hearing a message, seeing a message, interacting with a message?
How can we pray for your kid(s) this week?
What are some missions projects you’ve done with your kids?
What are some of your biggest struggles with social media?