Designing Social Media Assets for VBS

By Isaac Kierstead

Everything is online! Schools are online, churches are online, even game night is online. So where is the best place to get people excited for VBS this summer? Online! No matter what your VBS is going to look like, it is important to get the message out quickly and efficiently to the kids and families in your community. Creating banners and share squares for social media can be intimidating so here are a few tips and tricks to quickly create media for your church.

Here is a step by step video below on how to create a Concrete & Cranes share square.

Even if you have little to no experience creating graphics, you can use programs such as Powerpoint, Keynote, and Google Slides to make the graphics. Change the slide size to fit the graphic you want to post. If you want something more advanced you can use sites like Canva to create and share your graphics. After you set up your file, open up your VBS 2020 Administrative Guide and the VBS 2020 Decorating Made Easy book and pull all of the clip art off of the CDs. This will give you a great head start. Whether you are creating a banner for your Facebook page or slides to show in worship, having the Concrete & Cranes logo and a lot of the vehicles is a great way to start.

Now it is time to add color! I really like the different shades of green and red in the logo this year. Pulling your colors from the logo and vehicles will help make all of your posts have the same color palette and give everything unity.

Last of all is your message. As a designer, I am very excited that the VBS font “Concrete” is free for everyone to use. You can get it off the VBS 2020 Administrative Guide and the VBS 2020 Decorating Made Easy CDs. Once you have downloaded and installed the font you can use it on all of your graphics for the entire summer. Use it as the header font and pair it with a font like Proxima Nova or Helvetica to write your message. 

There are so many images and messages being posted right now, it may feel like yours is being drowned out. Do not feel discouraged! We have been called to declare the gospel message to the kids and families in our community. Some of you never imagined that graphic designer would be a part of your job description but we have an amazing opportunity to reach families in their homes. I am praying for you and I can’t wait to see what you create!