Easter Sunday is one of the biggest church attendance days of the year, making it the perfect opportunity to introduce families to your upcoming Vacation Bible School! According to Lifeway Research, 90% of pastors identify Easter as the day their church has its highest, second-highest or third-highest attendance for worship service.
Many visitors and occasional attendees may not be aware of your VBS plans, so why not use this high-traffic day to encourage early sign-ups? Here are some creative ways to make the most of Easter and help families mark their calendars for your summer VBS.
1. VBS Sign-Up Display
Set up a vibrant and engaging display in a visible location at your church, such as the lobby, children’s ministry check-in area, or even outside near an Easter egg hunt. Use eye-catching decorations that match your VBS theme, and include a large sign that says “Save the Date for VBS!” Provide a QR code or a simple sign-up sheet where parents can easily register or request more information. Have friendly volunteers available to answer questions and get families excited about the event! You may already have a table set up from volunteer recruitment, make the most of it and get those kiddos signed up!
2. Save-the-Date Handouts for Visiting Families
Easter brings in many guests who may not regularly attend your church, making it essential to provide them with an easy way to remember VBS. Create small, fun save-the-date cards and hand them out at key moments, such as:
- In children’s ministry classrooms at pick-up time.
- Inside Easter gift bags or goody baskets.
- Attached to Easter egg hunt prizes.
- Handed out as families leave the Easter service.
Consider making your save-the-date cards unique by using magnets, stickers, or even fun bookmarks that families can keep on their fridge or in their Bibles as a reminder.
3. Easter Egg with a Surprise Inside
A creative way to spread the word is by placing a VBS save-the-date inside a plastic Easter egg! Fill the eggs with candy along with a small note or sticker that includes your VBS dates, theme, and registration details. These can be handed out at the church’s Easter egg hunt, at the end of the service, or in children’s ministry classrooms.
4. A Special VBS Promo During the Easter Service
Request that an announcement is made during the Easter service about your upcoming VBS, emphasizing the fun, faith-building experience it provides for kids. Show a short, engaging video or slideshow about your theme and invite families to sign up or learn more at your VBS display table. You can find promotional videos on our website!
Make the Most of Easter for VBS Success
By using Easter as a strategic day to promote VBS, you can reach more families, encourage early sign-ups, and get kids excited for a summer of faith-filled fun. Whether it’s through a well-placed display, creative handouts, or a personal invitation, take advantage of the Easter crowd to spread the word about your upcoming VBS adventure!
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